We believe parents, educators, and administrators deserve plain-English answers about what happens with student data. Here they are.
When a student uses The $100 Week™ or any WealthWise Kids™ program, here is the complete list of information we collect about that individual student:
Nothing.
No name. No email address. No student ID. No birthdate. No school. No photo. No device identifier. No IP address tied to a student profile. No cookies that track individual students across sessions.
Students participate through an anonymous session code provided by their facilitator. The session code connects their choices to a classroom cohort — not to them as an individual. When the session ends, the cohort data (aggregate behavioral patterns across all students in that classroom) is available to the facilitator. The individual session is not retained in a way that can ever be traced back to a specific student.
The short answer: nothing individually. Here are the specific questions parents most often ask:
Students are never asked for their name, initials, or any identifier. They choose a nickname or play anonymously.
We do not collect IP addresses, GPS data, or device identifiers tied to any individual student account.
FLIQ Score™ data is aggregated at the classroom level. No persistent individual profile is created or stored.
We never ask for parent contact information, household income, or any family data during student participation.
During a session, students' in-game decisions are tracked to generate the end-of-session cohort report. This data is tied to a session ID, not a student name.
Aggregate behavioral patterns across a classroom — the average IC, PO, RA, and RB scores for the group — are provided to the facilitator (teacher or program director).
This is the question we take most seriously — and we want to answer it directly rather than bury it in legal language.
The FLIQ Score™ measures behavioral patterns: how students make financial decisions under simulated pressure. These patterns (Impulse Control, Planning Orientation, Risk Awareness, Resilience) are measured at the cohort level — meaning the classroom as a whole, not any individual student. A facilitator sees that "this class scored 1.4 out of 2.0 on Impulse Control on average." They do not see which student scored what.
We are not building individual behavioral profiles. We are not building a database of "which child is impulsive" to sell to insurance companies, lenders, or employers. That is not our business model, it is not our intent, and our architecture makes it structurally impossible — because we never collect the individual-level data that would be required to do so.
What behavioral data is used for: Program improvement, educator outcome reporting, and academic research on whether financial behavior education works. That is the complete list.
Our platform was architected from day one to collect no personally identifiable information. Privacy is not a feature we added — it is the foundation.
Student behavioral data is not our product. It never will be. Our revenue comes from institutional program licenses, not data transactions.
The facilitator who creates a session controls who participates in it. Cohort reports go to that facilitator. Student data does not leave the institutional relationship.
Our zero-PII architecture satisfies the Children's Online Privacy Protection Act (COPPA) for children under 13, and our cohort-level data model is designed to be consistent with FERPA education privacy requirements.
If anything about our data practices changes, we will communicate it clearly and directly to all institutional partners — not bury it in a policy update email. This page will reflect current practice at all times.
Most student data concerns are justified — many consumer apps and platforms collect extensive data on children. WealthWise Kids™ operates under a fundamentally different model:
| Data Practice | Consumer EdTech Apps | WealthWise Kids™ |
|---|---|---|
| Student account / login required | Usually yes | ✓ Never — anonymous session only |
| Individual behavioral profiles stored | Often yes | ✓ No individual profiles created |
| Data shared with third parties | Sometimes | ✓ Never — data stays within institutional relationship |
| Advertising or retargeting | Sometimes | ✓ None. No ads, ever. |
| Data sold or monetized | Varies | ✓ Never — not our business model |
| COPPA compliance for under-13 | Varies | ✓ Zero-PII architecture satisfies COPPA |
| Parent consent required per student | Often | ✓ Not required — no individual PII collected |
There is a legitimate public concern about EdTech companies collecting behavioral data on children — particularly when that data is used to build persistent profiles, inform algorithmic decisions, or be packaged and sold to third parties. That concern is warranted, and the industry has earned the scrutiny.
WealthWise Kids™ is not that model. Our platform collects anonymous, session-level behavioral patterns in aggregate. We use that data to tell educators how their classroom is performing as a group, to improve our programs, and to conduct academic research on whether behavioral financial education works. The research question is genuine: does practicing financial decision-making in a low-stakes simulation change how students behave with real money? We believe the answer is yes. We are building the evidence to prove it.
We believe behavioral data in education — collected ethically, aggregated responsibly, and used to improve outcomes — is valuable. We also believe parents and administrators deserve to know exactly what is and isn't being collected. This page is our commitment to that standard. If you have a question this page doesn't answer, email us. We will respond directly.
If you are a parent, educator, district administrator, or researcher with questions about our data practices, we want to hear from you. No chatbot. No form that goes nowhere.
Email: michael@versassists.com
Organization: info@wealthwisekids.org
Platform: play.wealthwiselearning.com
We aim to respond to all data practice inquiries within 2 business days.